NAFTA- North American Free Ta-Tas Agreement

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 I just got back from Montana, where Renelle and I made history by launching NAFTA—North American Free Ta-Tas Agreement. Free movement, zero sagging, and all the support we deserve! 🇨🇦🇺🇸 The "Boob Trade Deal" is officially in place, and let’s just say, it’s tighter than anything coming from Washington or Ottawa.


There’s even buzz that Renelle and I should run for office. I mean, if we can tackle saggy boobs, we can definitely handle sagging leadership. Trump? Trudeau? Time to lift and separate, boys! We’re bringing a whole new level of support where it’s desperately needed.


Now, let’s talk about the real star here: ENELL. Renelle created this game-changing bra back in 1993 because she was fed up with sports bras that didn’t cut it. Whether it was for running, lifting, or just keeping it together during a busy day, there wasn’t a single bra out there that offered the level of support she needed for her fuller bust—so she created one herself! And let me tell you, this isn’t just any bra; it’s a full-on boob fortress. With a front-closure design, wide straps, and a compression fit, ENELL locks everything in place, no matter what activity you’re doing. No bounce, no sagging, just pure comfort and rock-solid support.


Don’t just take my word for it—Oprah herself is a fan! ENELL was featured on Oprah’s Favorite Things list and even got a spotlight in O, The Oprah Magazine. Oprah praised it for doing what no other bra seemed capable of: giving women with fuller figures the support they’d been craving. When Oprah calls it a miracle, you know it’s a game changer. It became the go-to bra for athletes, fitness enthusiasts, and any woman who wanted to move without the distraction of discomfort.


ENELL isn’t just my favorite sports bra—it’s a true staple in my life, both on and off the court. For over 20 years, I’ve been proudly selling it at sportsbras.ca, and I can confidently say that nothing else compares. What makes ENELL so special isn’t just the superior design or the incredible no-bounce support; it’s the fact that this bra is life-changing for so many women. I’ve seen firsthand how women’s lives are transformed when they finally find a bra that fits them perfectly and provides the support they’ve been craving.


I can’t count how many times women have come to me in tears after trying ENELL, overwhelmed with relief that they can finally move, exercise, and live their active lives without the pain, discomfort, or insecurity they once felt. For many, it’s not just about physical comfort—it’s about reclaiming their confidence and freedom. Whether it’s high-impact sports, long hikes, or just day-to-day activities, ENELL gives them the stability and peace of mind they’ve been searching for.


It’s not just about the functional support, though; there’s something deeply emotional about finding a bra that finally works after years of struggling with ones that don’t. ENELL’s unique design doesn’t just support your body—it lifts your spirit. I’ve heard stories of women who, after years of avoiding activities they loved, finally felt free to rejoin the gym, hit the tennis courts, or ride their horse without a second thought. This bra has the power to transform not just how you move, but how you feel about yourself. It’s why I love selling ENELL, and why I’ll continue to do so with pride for many more years to come.

So, while Renelle and I may have been busy creating the ultimate "Boob Trade Deal" over the weekend, let’s not forget that ENELL has been lifting women up (literally!) for decades. When it comes to ENELL, the support is real, the revolution is here, and sagging is officially a thing of the past.


#BoobTradeDeal #NoMoreSaggingLeadership #OprahApproved


Need the best bra for your bust? Head over to our e-Fitting Quiz

At sportsbras.ca, we give you less bounce for your buck—whether you're an A-cup or an H-cup, we've got your back (and your front)!

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Your Canadian Sports Bra Guru


Brigitte Lessard


eBra Fitting Quiz
By Brigitte Lessard June 30, 2025
🇨🇦 Why I Love Canadian Women. Let’s get one thing straight… I don’t sell bras to the world. I sell bras to Canadian women. Why? Because we’re a different breed entirely — and I mean that in the best, most maple-syrup-fuelled, strong-soft, snow-shovelling, world-conquering kind of way. And I know this because I’ve seen it — I didn’t just create sportsbras.ca , I also created Women Talk, where I’ve heard the most raw, honest, powerful stories from women coast to coast. From tiny towns to big cities, I’ve seen what Canadian women are made of… and let me tell you — we are SO much stronger, softer, grittier, and more powerful than we even realize. Canadian Women: The Strong, Soft North We are the Strong, Soft North — soft when it comes to kindness, compassion, and probably our addiction to Tim Hortons… but strong in every way that counts. We’ll bake you muffins, lend you a snow scraper, cheer you on at your kid’s soccer game… but underestimate us? Big mistake. Huge. We’ve got grit in our veins, strength in our backs, and more power in our thighs than a herd of moose in mating season. We lift each other up, we lift our communities, and yes — we expect our bras to lift us too.😄 And that’s where I come in. Supporting Canadian Women — It’s All I Do 🇨🇦 At sportsbras.ca , I’ve spent 25 years doing one thing: holding up the incredible women of this country — literally and figuratively. Whether you’re crushing it on the pickleball court, running after your toddler, hiking the Rockies, or just trying to get through Monday without a wardrobe malfunction, I’ve got you. I only sell to Canadian women — because I believe in keeping the bounce low and the standards high, right here at home. Why Canadian Women Are My Favourite People on Earth Let’s be honest — we live in the land of unpredictable weather, wild landscapes, and wilder families. We apologize too much, say "eh" without realizing it, and somehow survive winters that would make polar bears reconsider their life choices. But through it all, we stay funny, fierce, and freakishly friendly. We are tough as ice, warm as a campfire, polite as heck, and powerful beyond what even WE sometimes realize. We run companies, communities, households, trails, marathons, and our mouths when needed — all while showing up with kindness, humour, and that classic Canadian humility.
By Brigitte Lessard June 12, 2025
Bonjour boob lovers! It’s your favorite lift-loving globetrotter, Brigitte, fresh off a fabulous Paris escape with my two teenage daughters — and drumroll, please… we did it with carry-ons only. 😱 No checked bags. No baggage claim brawls. No 60-lb rolling suitcases slamming into cobblestones. Just three fierce femmes, three compact carry-ons, and a week of pure magic. Honestly? I deserve a croissant-shaped medal. 🥐✨
By Brigitte Lessard March 4, 2025
👋 Picture this: You’re standing in front of your underwear drawer, clutching your favourite ENELL SPORTS bra like it’s a Timmy’s double-double on a Monday morning — pure survival gear. ☕️ Now, imagine a world where that bra couldn’t make it across the border thanks to tariffs, boycotts , and enough political nonsense to make even your most underwired bra feel comfortable. Welcome to the Cross-Border Bra Crisis , my friends — a story of boobs, borders, and bureaucratic buffoonery. Tariffs, Boycotts & Boobageddon Turns out, when countries start slapping tariffs on each other like a couple of drunk uncles at a wedding, it’s not just the big corporations that feel it. It’s devastating for small businesses — like ENELL and SPORTSBRA.CA — and you know who’s going to pay the real price? 👉 Our boobs. No ENELL SPORTS bras crossing the border means Canadian girls will be bouncing their way through horseback riding lessons, fitness classes, and Zumba sessions like a couple of caffeinated beavers . 🇨🇦 Without ENELL’s legendary lockdown, it’s only a matter of time before we’re forced to consider… drastic measures — like sewing together a couple of hockey jockstraps. 🏒 That’s right — the closest thing to high-impact support made in Canada is a jockstrap. Can you imagine tucking the twins into something designed to protect an entirely different set of equipment? 😳
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