Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk  events, a storytelling community where women share real life, real laughs, and real truth.

The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.

I don’t sell bras. I sell support -

I don’t host events. I host voices -

 Two businesses. One mission.

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☀️ The Ultimate Summer Bra Packing Guide: 2 Bras, Endless Adventures

Bonjour boob lovers! It’s your favorite lift-loving globetrotter, Brigitte, fresh off a fabulous Paris escape with my two teenage daughters — and drumroll, please… we did it with carry-ons only. 😱


No checked bags. No baggage claim brawls. No 60-lb rolling suitcases slamming into cobblestones. Just three fierce femmes, three compact carry-ons, and a week of pure magic. Honestly? I deserve a croissant-shaped medal. 🥐✨

We wandered through Paris, soaked in the sun of the South of France, and yes — we danced on the Pont d’Avignon like the queens we are. 💃👯‍♀️
Video proof — because twirling on a historic bridge should always be on TikTok!!!
🎶 Sur le Pont d’Avignon, On y danse, on y danse. Sur le Pont d’Avignon, On y danse tous en ron 🎶d

Now, let’s get to the real support system on this trip: BRAS.
Because no matter if you're strutting down Sainte-Catherine Street in Montreal, dancing in Avignon, or sweating it out at the Farmer’s Market in Saskatoon — your boobs need to be ready for
anything.

Here’s my golden rule:
🎒
Pack TWO bras. Just two. But make them powerhouses.

Bra #1: The Boss Babe Bra
This is your do-it-all beauty. Supportive, flattering, and versatile — wear it
straight or criss-crossed for double duty. It’s got your back (literally) when you want supreme support — perfect for a sweaty pickleball match, a power walk up Mont-Royal, or an unexpected dance break in a plaza.

💃 Bra #2: The Chic Chill Bra
Still supportive, still fabulous — just a little more
comfort-forward. Gives you a nice shape under that breezy dress, comfy enough for a croissant-fueled stroll through Old Quebec, but still ready for a light adventure (like sprinting to catch a boat tour in Vancouver).

Both bras should bring the whole package — comfort, support, and style. Just in different doses depending on the day’s mood.

So here's your Booby Gazette TL;DR:
✔️ Carry-on travel is totally doable (even with teenage daughters!)
✔️ You must dance on at least one bridge
✔️ Pack two bras — one to slay, one to sway
✔️ Never leave home without your sass 😘

👇 Now it’s YOUR turn! We want to see your Holiday Dance Moves! Post them in our Facebook group Sportsbras Warriors or tag us @sportsbras. 💃🎄
Because the world needs more spontaneous dancing — and we’re literally here to support you from the chest up. 😉💪

#ShakeWhatYourMamaGaveYou #AndWhatYourBraCanHold


Not sure which bra to pack for your summer getaway? Take our e-Fitting Quiz and I’ll match you with your perfect travel companion (the boob kind).

TAKE THE QUIZ

At sportsbras.ca, we give you less bounce for your buck!

whether you're an A-cup or an H-cup, we've got your back (and your front)!

YES, Keep Me Posted!
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I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. 😉 That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! 🎉


Brigitte Lessard, 
Bra Boss of Canada

Lifting Canada’s spirits—and everything else—coast to coast!

eBra Fitting Quiz
By Brigitte Lessard March 7, 2026
Tonight we spring forward, which means we lose an hour of sleep… but here’s the good news: a great sports bra never loses support. While the clocks jump ahead, the girls should stay right where they belong, proudly parked at 10 and 2 like a well-behaved Canadian compass. Because daylight saving time may move the clock, but a proper sports bra makes sure nothing else shifts south. ⏰💗 Since we’re talking about spring, let’s talk about our wonderfully unpredictable Canadian springs. One day y ou’re jogging in sunshine thinking summer has arrived… the next day you’re digging your gloves out of your jacket pocket because a cold wind has decided winter wasn’t quite finished yet. ❄️🌤️
By Brigitte Lessard February 12, 2026
Valentine’s Day has a certain energy. 💘 It’s part romance, part expectation, part “why is everything pink and shaped like a heart, including things that absolutely should not be heart-shaped?” And somehow, right around the same time, the Olympics roll in and remind us that women are capable of things that make gravity look negotiable. 🏅 So here we are. Surrounded by love stories and gold-medal moments… while many of us are trying to do a workout in a sports bra that’s holding on by thoughts, prayers, and an elastic band from 2014. 😅 And that’s when it hits me every year: love and sport actually have one big thing in common. The right support changes everything.
January blues checklist blog image about winter mood, self-care, and cozy support for women
By Brigitte Lessard January 30, 2026
Feeling the January blues? This funny winter checklist covers classic symptoms, cozy fixes, and why support (yes, bras too) matters in January.
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