The Cross-Border Bra Crisis - Are We Going to Have to Wear Hockey Jockstraps?
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π Picture this: You’re standing in front of your underwear drawer, clutching your favourite ENELL SPORTS bra like it’s a Timmy’s double-double on a Monday morning — pure survival gear. βοΈ
Now, imagine a world where that bra couldn’t make it across the border thanks to tariffs, boycotts, and enough political nonsense to make even your most underwired bra feel comfortable.
Welcome to the Cross-Border Bra Crisis, my friends — a story of boobs, borders, and bureaucratic buffoonery.
Tariffs, Boycotts & Boobageddon
Turns out, when countries start slapping tariffs on each other like a couple of drunk uncles at a wedding, it’s not just the big corporations that feel it. It’s devastating for small businesses — like ENELL and SPORTSBRA.CA — and you know who’s going to pay the real price?
π Our boobs.
No ENELL SPORTS bras crossing the border means Canadian girls will be bouncing their way through horseback riding lessons, fitness classes, and Zumba sessions like a couple of caffeinated beavers. π¨π¦
Without ENELL’s legendary lockdown, it’s only a matter of time before we’re forced to consider… drastic measures — like sewing together a couple of hockey jockstraps. π
That’s right — the closest thing to high-impact support made in Canada is a jockstrap. Can you imagine tucking the twins into something designed to protect an entirely different set of equipment? π³
ο»ΏAnd don't forget about the other besties in your world...Your BRAS!
A Sports Bra Is the Best Friend You Didn’t Know You Needed
π Always has your back (and front) – No bouncing, no slipping, just unwavering support.
π Tells the truth – If it doesn’t fit, it lets you know immediately.
π Holds it together – Whether it’s a workout or a life crisis, it keeps things in place.
Show Your Sports Bra Some Love
β¨ Hand wash when you can – Or at least don’t toss it in the dryer like an animal.
β¨ Rotate regularly – Give it a break so it lasts longer.
β¨ Know when to let go – If it’s stretched out, say goodbye and upgrade.
Galentine’s Day: A Toast to Support
Whether you’re celebrating over lunch, between meetings, or planning a night out, take a moment to appreciate your besties and your favourite sports bras. Because a good friend and a great bra both keep you lifted, supported, and ready to take on the world.
Now go forth, spread the love, and maybe even treat yourself to a new sports bra.
Happy Galentine’s Day!
Brigitte,
Your Bra Boss Of Canadaππ₯
Need the best bra for your bust? Head over to our e-Fitting Quiz
At sportsbras.ca, we give you less bounce for your buck—whether you're an A-cup or an H-cup, we've got your back (and your front)!
I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! π
Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!
