π¨π¦ Happy Canada Day! The True North, Strong, Free… and Supported
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π¨π¦ Why I Love Canadian Women.
Let’s get one thing straight… I don’t sell bras to the world. I sell bras to Canadian women. Why? Because we’re a different breed entirely — and I mean that in the best, most maple-syrup-fuelled, strong-soft, snow-shovelling, world-conquering kind of way.
And I know this because I’ve seen it — I didn’t just create sportsbras.ca, I also created Women Talk, where I’ve heard the most raw, honest, powerful stories from women coast to coast. From tiny towns to big cities, I’ve seen what Canadian women are made of… and let me tell you — we are SO much stronger, softer, grittier, and more powerful than we even realize.
Canadian Women: The Strong, Soft North
We are the Strong, Soft North — soft when it comes to kindness, compassion, and probably our addiction to Tim Hortons… but strong in every way that counts.
We’ll bake you muffins, lend you a snow scraper, cheer you on at your kid’s soccer game… but underestimate us? Big mistake. Huge.
We’ve got grit in our veins, strength in our backs, and more power in our thighs than a herd of moose in mating season. We lift each other up, we lift our communities, and yes — we expect our bras to lift us too.π
And that’s where I come in.
Supporting Canadian Women — It’s All I Do π¨π¦
At sportsbras.ca, I’ve spent 25 years doing one thing: holding up the incredible women of this country — literally and figuratively.
Whether you’re crushing it on the pickleball court, running after your toddler, hiking the Rockies, or just trying to get through Monday without a wardrobe malfunction, I’ve got you.
I only sell to Canadian women — because I believe in keeping the bounce low and the standards high, right here at home.
Why Canadian Women Are My Favourite People on Earth
Let’s be honest — we live in the land of unpredictable weather, wild landscapes, and wilder families. We apologize too much, say "eh" without realizing it, and somehow survive winters that would make polar bears reconsider their life choices.
But through it all, we stay funny, fierce, and freakishly friendly.
We are tough as ice, warm as a campfire, polite as heck, and powerful beyond what even WE sometimes realize.
We run companies, communities, households, trails, marathons, and our mouths when needed — all while showing up with kindness, humour, and that classic Canadian humility.
You are my people. You are my WHY. And you deserve the best damn bra support on earth — or at least in Canada.
So Here’s to the Strong, Soft North
Let’s keep holding each other up — one bra, one laugh, one bold, badass, beautifully Canadian moment at a time.
Happy Canada Day, ladies — stay strong, stay soft, and stay supported.
ο»Ώ
With love, support, and a maple-syrup-fuelled bounce,
Brigitte, Your Booby Bestie π¨π¦
Brigitte's Top 5 Summer Bras
Not sure which bra to pack for your summer getaway? Take our
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At sportsbras.ca, we give you less bounce for your buck!
ο»Ώwhether you're an A-cup or an H-cup, we've got your back (and your front)!
I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. π That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! π
Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!
