Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk  events, a storytelling community where women share real life, real laughs, and real truth.

The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.

I don’t sell bras. I sell support -

I don’t host events. I host voices -

 Two businesses. One mission.

Love this blog? Don’t miss a single lift! Join the Booby Gazette insider list for first dibs on new posts, bra tips, deals, and the support every woman deserves.


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Support and Lift your Small but Mighty Local Businesses!

Hey Girl,  Is your go to shopping, Amazon?
I mean sure, I get it, Amazon is our best friend—fast, easy, and full of options, I'm not gonna lie...I love them... BUT while you're filling that virtual cart, don't forget about the small businesses that keep our communities buzzing. Supporting them is like giving a big high-five to your neighborhood, and it feels pretty darn good!


Here are three fun ways to show your love for the little guys (and gals):

1. Shop Local and Feel Like a Hero
Skip the mega-mart for a day and swing by your local shops. Whether it’s grabbing your morning brew or picking up a cute new outfit, every dollar spent locally helps keep the community strong. Plus, you get to feel like a superhero, saving the day one purchase at a time!

2. Be Their Social Media Hype Person
Small businesses need all the love they can get online. So, like, comment, share, and leave glowing reviews. Your thumbs-up might be just what they need to hit the big time—or at least make it to tomorrow!

If you love us, why not give us a Google Review - yeap being self-serving here! 😬

3. Spread the Love with a Recommendation
Found a hidden gem? Don’t keep it to yourself—tell your friends, your family, and even that chatty neighbor! Word of mouth is marketing gold for small businesses, so spread the love and help them grow.



So next time you’re shopping, think about where your dollars go and give some love to the little guys that make our communities so special.

Spotted: a sea of siding and roofing repair signs! 🛠️ But what about the other sagging situation? ‘Free Estimates on Sagging Damage - SPORTSBRAS.CA – We Lift, You Live!’

Whether it’s your roof or your rack, we’ve got the lift you need! 😜 


At sportsbras.ca, we believe in supporting small and large businesses—just like we support small and large breasts. Whether you’re an A or a D, your support matters.



Stay Supported!


Brigitte Lessard


YES, Keep Me Posted!
eBra Fitting Quiz
By Brigitte Lessard March 7, 2026
Tonight we spring forward, which means we lose an hour of sleep… but here’s the good news: a great sports bra never loses support. While the clocks jump ahead, the girls should stay right where they belong, proudly parked at 10 and 2 like a well-behaved Canadian compass. Because daylight saving time may move the clock, but a proper sports bra makes sure nothing else shifts south. ⏰💗 Since we’re talking about spring, let’s talk about our wonderfully unpredictable Canadian springs. One day y ou’re jogging in sunshine thinking summer has arrived… the next day you’re digging your gloves out of your jacket pocket because a cold wind has decided winter wasn’t quite finished yet. ❄️🌤️
By Brigitte Lessard February 12, 2026
Valentine’s Day has a certain energy. 💘 It’s part romance, part expectation, part “why is everything pink and shaped like a heart, including things that absolutely should not be heart-shaped?” And somehow, right around the same time, the Olympics roll in and remind us that women are capable of things that make gravity look negotiable. 🏅 So here we are. Surrounded by love stories and gold-medal moments… while many of us are trying to do a workout in a sports bra that’s holding on by thoughts, prayers, and an elastic band from 2014. 😅 And that’s when it hits me every year: love and sport actually have one big thing in common. The right support changes everything.
January blues checklist blog image about winter mood, self-care, and cozy support for women
By Brigitte Lessard January 30, 2026
Feeling the January blues? This funny winter checklist covers classic symptoms, cozy fixes, and why support (yes, bras too) matters in January.
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