Support and Lift your Small but Mighty Local Businesses!

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Hey Girl,  Is your go to shopping, Amazon?
I mean sure, I get it, Amazon is our best friend—fast, easy, and full of options, I'm not gonna lie...I love them... BUT while you're filling that virtual cart, don't forget about the small businesses that keep our communities buzzing. Supporting them is like giving a big high-five to your neighborhood, and it feels pretty darn good!


Here are three fun ways to show your love for the little guys (and gals):

1. Shop Local and Feel Like a Hero
Skip the mega-mart for a day and swing by your local shops. Whether it’s grabbing your morning brew or picking up a cute new outfit, every dollar spent locally helps keep the community strong. Plus, you get to feel like a superhero, saving the day one purchase at a time!

2. Be Their Social Media Hype Person
Small businesses need all the love they can get online. So, like, comment, share, and leave glowing reviews. Your thumbs-up might be just what they need to hit the big time—or at least make it to tomorrow!

If you love us, why not give us a Google Review - yeap being self-serving here! 😬

3. Spread the Love with a Recommendation
Found a hidden gem? Don’t keep it to yourself—tell your friends, your family, and even that chatty neighbor! Word of mouth is marketing gold for small businesses, so spread the love and help them grow.



So next time you’re shopping, think about where your dollars go and give some love to the little guys that make our communities so special.

Spotted: a sea of siding and roofing repair signs! 🛠️ But what about the other sagging situation? ‘Free Estimates on Sagging Damage - SPORTSBRAS.CA – We Lift, You Live!’

Whether it’s your roof or your rack, we’ve got the lift you need! 😜 


At sportsbras.ca, we believe in supporting small and large businesses—just like we support small and large breasts. Whether you’re an A or a D, your support matters.



Stay Supported!


Brigitte Lessard


YES, Keep Me Posted!
eBra Fitting Quiz
By Brigitte Lessard June 30, 2025
🇨🇦 Why I Love Canadian Women. Let’s get one thing straight… I don’t sell bras to the world. I sell bras to Canadian women. Why? Because we’re a different breed entirely — and I mean that in the best, most maple-syrup-fuelled, strong-soft, snow-shovelling, world-conquering kind of way. And I know this because I’ve seen it — I didn’t just create sportsbras.ca , I also created Women Talk, where I’ve heard the most raw, honest, powerful stories from women coast to coast. From tiny towns to big cities, I’ve seen what Canadian women are made of… and let me tell you — we are SO much stronger, softer, grittier, and more powerful than we even realize. Canadian Women: The Strong, Soft North We are the Strong, Soft North — soft when it comes to kindness, compassion, and probably our addiction to Tim Hortons… but strong in every way that counts. We’ll bake you muffins, lend you a snow scraper, cheer you on at your kid’s soccer game… but underestimate us? Big mistake. Huge. We’ve got grit in our veins, strength in our backs, and more power in our thighs than a herd of moose in mating season. We lift each other up, we lift our communities, and yes — we expect our bras to lift us too.😄 And that’s where I come in. Supporting Canadian Women — It’s All I Do 🇨🇦 At sportsbras.ca , I’ve spent 25 years doing one thing: holding up the incredible women of this country — literally and figuratively. Whether you’re crushing it on the pickleball court, running after your toddler, hiking the Rockies, or just trying to get through Monday without a wardrobe malfunction, I’ve got you. I only sell to Canadian women — because I believe in keeping the bounce low and the standards high, right here at home. Why Canadian Women Are My Favourite People on Earth Let’s be honest — we live in the land of unpredictable weather, wild landscapes, and wilder families. We apologize too much, say "eh" without realizing it, and somehow survive winters that would make polar bears reconsider their life choices. But through it all, we stay funny, fierce, and freakishly friendly. We are tough as ice, warm as a campfire, polite as heck, and powerful beyond what even WE sometimes realize. We run companies, communities, households, trails, marathons, and our mouths when needed — all while showing up with kindness, humour, and that classic Canadian humility.
By Brigitte Lessard June 12, 2025
Bonjour boob lovers! It’s your favorite lift-loving globetrotter, Brigitte, fresh off a fabulous Paris escape with my two teenage daughters — and drumroll, please… we did it with carry-ons only. 😱 No checked bags. No baggage claim brawls. No 60-lb rolling suitcases slamming into cobblestones. Just three fierce femmes, three compact carry-ons, and a week of pure magic. Honestly? I deserve a croissant-shaped medal. 🥐✨
By Brigitte Lessard March 4, 2025
👋 Picture this: You’re standing in front of your underwear drawer, clutching your favourite ENELL SPORTS bra like it’s a Timmy’s double-double on a Monday morning — pure survival gear. ☕️ Now, imagine a world where that bra couldn’t make it across the border thanks to tariffs, boycotts , and enough political nonsense to make even your most underwired bra feel comfortable. Welcome to the Cross-Border Bra Crisis , my friends — a story of boobs, borders, and bureaucratic buffoonery. Tariffs, Boycotts & Boobageddon Turns out, when countries start slapping tariffs on each other like a couple of drunk uncles at a wedding, it’s not just the big corporations that feel it. It’s devastating for small businesses — like ENELL and SPORTSBRA.CA — and you know who’s going to pay the real price? 👉 Our boobs. No ENELL SPORTS bras crossing the border means Canadian girls will be bouncing their way through horseback riding lessons, fitness classes, and Zumba sessions like a couple of caffeinated beavers . 🇨🇦 Without ENELL’s legendary lockdown, it’s only a matter of time before we’re forced to consider… drastic measures — like sewing together a couple of hockey jockstraps. 🏒 That’s right — the closest thing to high-impact support made in Canada is a jockstrap. Can you imagine tucking the twins into something designed to protect an entirely different set of equipment? 😳
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