Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk  events, a storytelling community where women share real life, real laughs, and real truth.

The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.

I don’t sell bras. I sell support -

I don’t host events. I host voices -

 Two businesses. One mission.

Love this blog? Don’t miss a single lift! Join the Booby Gazette insider list for first dibs on new posts, bra tips, deals, and the support every woman deserves.


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Spring Forward, Canada… But Keep the Girls at 10 & 2 ⏰🇨🇦

Tonight we spring forward, which means we lose an hour of sleep… but here’s the good news: a great sports bra never loses support. While the clocks jump ahead, the girls should stay right where they belong, proudly parked at 10 and 2 like a well-behaved Canadian compass.

Because daylight saving time may move the clock, but a proper sports bra makes sure nothing else shifts south. ⏰💗

Since we’re talking about spring, let’s talk about our wonderfully unpredictable Canadian springs. One day you’re jogging in sunshine thinking summer has arrived… the next day you’re digging your gloves out of your jacket pocket because a cold wind has decided winter wasn’t quite finished yet. ❄️🌤️

January Blues Checklist

Canadian women know this routine well. You head out for a run, a walk, a hike, or a game of pickleball and suddenly the weather shifts like a moody hockey referee. Sunshine, wind, drizzle, maybe even a little snow just to keep things interesting. 🏒

Which means when it comes to outdoor activity, your sports bra has to be ready for anything.

In spring especially, a good sports bra has two very important jobs:

  • Keep the girls supported
  • Keep you dry

When temperatures bounce around like a puck on fresh ice, your body works harder to regulate heat. The right sports bra should help by using breathable fabrics, moisture-wicking materials, and strong support panels that keep everything comfortably in place whether you're walking the dog, heading out for a run, hiking a trail, or chasing a pickleball across the court.

Because nothing ruins a beautiful spring workout faster than feeling damp, overheated, or like your chest is hosting its own trampoline competition. 🏃‍♀️

Spring in Canada may be unpredictable, but one thing should always be reliable:

Your support system!


The right sports bra lets you enjoy the longer days, fresh air, and the joy of finally getting back outside without worrying about bounce, discomfort, or sweat building up where it shouldn't.


A Sports Bra Built for Canadian Spring 🇨🇦

The Anita PanAlp 5555 is lined with Merino wool, which is basically nature’s version of high-tech athletic fabric. Merino wool naturally regulates temperature, wicks moisture away from the skin, and resists odours, meaning it helps keep you cool when the sun suddenly appears and warm when that chilly spring wind rolls in out of nowhere.

In other words, it’s perfect for those days when you leave the house in a jacket and finish your workout wondering why you wore it in the first place.

The PanAlp combines breathable outer fabric with soft Merino wool against the skin, giving you firm support, moisture control, and comfort during changing temperatures. It’s a great example of how the right sports bra can help your body handle the ups and downs of Canadian spring without missing a beat.

Because our weather may bounce all over the map…

but your boobs shouldn’t. 💗🇨🇦


Looking for a sports bra that can handle serious movement without sacrificing comfort?

The Anita PanAlp 5555 Sports Bra is designed for women who love the outdoors, high-impact workouts, and all-day support.


In this video, I show you why the Anita PanAlp 5555 is one of the most versatile sports bras available. With breathable materials, excellent support, and Anita’s famous European craftsmanship, it’s perfect for activities like hiking, running, pickleball, fitness training, and everyday movement. Hot or Cold!


💖 Come join the women who lift each other up — your voice belongs here. (private Facebook group for Canadian women)

CLICK HERE TO CHECK IT OUT

eBra Fitting Quiz
By Brigitte Lessard February 12, 2026
Valentine’s Day has a certain energy. 💘 It’s part romance, part expectation, part “why is everything pink and shaped like a heart, including things that absolutely should not be heart-shaped?” And somehow, right around the same time, the Olympics roll in and remind us that women are capable of things that make gravity look negotiable. 🏅 So here we are. Surrounded by love stories and gold-medal moments… while many of us are trying to do a workout in a sports bra that’s holding on by thoughts, prayers, and an elastic band from 2014. 😅 And that’s when it hits me every year: love and sport actually have one big thing in common. The right support changes everything.
January blues checklist blog image about winter mood, self-care, and cozy support for women
By Brigitte Lessard January 30, 2026
Feeling the January blues? This funny winter checklist covers classic symptoms, cozy fixes, and why support (yes, bras too) matters in January.
By Brigitte Lessard November 20, 2025
Every year, like clockwork, Canadians divide into two passionate camps: Camp WAIT UNTIL DECEMBER, YOU MONSTER and Camp LIGHT IT UP, BABY, IT’S NOVEMBER 3RD. And then… there’s me. I put mine up the first week of November! Yes, seven days before many believe “the season has officially begun,” and I regret absolutely nothing. Because honestly? The moment the tree lit up, my whole living room felt warmer, happier, and more peaceful — kind of like slipping into a perfectly supportive bra after wearing the wrong one for years. Because as soon as the girls stop bouncing, you power up like the NYC tree on lighting day — boom, instant confidence, and ready to sprint through Times Square like a woman on a mission!
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