Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk events, a storytelling community where women share real life, real laughs, and real truth.
The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.
I don’t sell bras. I sell support - I don’t host events. I host voices - Two businesses. One mission.
Love this blog? Don’t miss a single lift!
Join the Booby Gazette insider list for first dibs on new posts, bra tips, deals, and the support every woman deserves.
Share
Love Should Lift You Up to Olympic Levels
Valentine’s Day has a certain energy. π
It’s part romance, part expectation, part “why is everything pink and shaped like a heart, including things that absolutely should not be heart-shaped?” And somehow, right around the same time, the Olympics roll in and remind us that women are capable of things that make gravity look negotiable. π
So here we are.
Surrounded by love stories and gold-medal moments… while many of us are trying to do a workout in a sports bra that’s holding on by thoughts, prayers, and an elastic band from 2014. π
And that’s when it hits me every year: love and sport actually have one big thing in common.
The right support changes everything.
Not the cute kind of support where someone says “You’ve got this!” and then disappears the moment you need them to carry a couch. I mean real support. The kind that holds you steady when you move, breathe, sweat, jump, laugh, run, or simply walk down the stairs without your chest doing a dramatic slow-motion scene. πͺ
Because if you’ve ever watched an Olympic athlete compete, you know none of that happens by accident. They don’t show up in random gear like, “This should be fine.” They’re not out there thinking, “I found this in the bottom of a drawer… it still fits spiritually.” π
They arrive prepared. Tested. Trained. Supported.
Meanwhile, many of us are out here trying to “get back into fitness” in a bra that offers support in the same way a decorative pillow offers lumbar care.
And listen, no judgment. I’ve worn the bra that was technically a sports bra in the way a houseplant is technically a roommate. I’ve had the “medium support” bra that delivered support like a flaky ex: promising a lot, showing up late, and leaving you with bounce you didn’t ask for. π¬
Here’s what I’ve learned after years of fitting women (and watching women absolutely dominate in sport): a great sports bra isn’t about vanity. It’s about freedom. β¨
- Freedom to move without thinking about your boobs first.
- Freedom to run without holding your chest like you’re protecting a family heirloom.
- Freedom to play pickleball without feeling like you’re auditioning for a slow-motion beach commercial. πβοΈ
- And just like love, support should feel good.
A proper sports bra should never feel like punishment. If it digs, chafes, rides up, rolls into a tiny tube, or makes you feel like you can’t breathe, it’s not “you being dramatic.” It’s the bra being wrong. Your body is not the problem. The fit is.
One of the biggest shifts for women is realizing this: the band is the boss.
The straps are just the assistants. Helpful, yes, but they shouldn’t be doing all the work. When the band fits properly, everything changes. Your posture improves. Your shoulders relax. Your whole body feels more grounded, like it’s finally not negotiating with your bra all day. π
That’s why I love the Olympics so much. Not just because Canadian women are out there collecting medals like they’re collecting stamps. It’s because the Olympics celebrates something women need to hear more often:
- You’re allowed to take up space.
- You’re allowed to be powerful.
- You’re allowed to want comfort and performance at the same time.
And honestly? A sports bra that fits is a small daily reminder of that. It says, “I’ve got you.” It says, “Go do the thing.” It says, “You don’t have to brace yourself just to live your life.” π
Valentine’s Day talks a lot about love as if love is only candles and lingerie and being chosen.
But the kind of love I care about most? The kind that lasts? The kind that actually lifts you up?
It looks like support that shows up.
It looks like the friend who cheers for you when you’re tired.
The partner who doesn’t make your needs feel inconvenient.
The version of you that finally stops settling for “good enough.”
And yes… it looks like a sports bra that does its job without drama. π
So if you’re currently in a relationship with a sports bra that’s stretched out, rolling up, digging in, or giving you uniboob plus regret, you have my full permission to break up with it. You can move on. You can say, “It’s not me, it’s your elastic.” π
And if you don’t know where to start, take the Bra Quiz. It’s quick, it’s easy, and it’s basically matchmaking… but for your chest:
Because love should lift you up.
Your sports bra should too. ππ
#WeSupportCanadianwomen #GoCanadaGo
Your BOOBS should not have their own theme music when you run. πΊπ
If you’re a C-cup β¬οΈ or above and tired of the full-on bounce concert, ENELL is the volume control you’ve been waiting for.
This thing doesn’t “support.” It supervises.
Women swear by it. Shoulders relax. Backs rejoice. Jumping becomes a choice, not a risk assessment.
And yes, Sportsbras.ca is the official Canadian ENELL retailer… which means your chest just found its security team. π¨π¦πͺ
π Come join the women who lift each other up — your voice belongs here. (private Facebook group for Canadian women)
