COURAGE: The Real Gold in Sports

GO CANADA GO!

I'm sure just like me you are cheering for all of our Olympians and wishing them great success. Partnering with Olympian Danielle Goyette when I started this company gave me a deep admiration for the dedication it takes to be an Olympian. Trust me, it's no easy feat—I'm exhausted just thinking about it!

Did you know that sport participation rates for Canadian girls decline steadily from childhood to adolescence? By their teenage years, as many as 62% of girls are no longer participating in sports. That's a bummer.

I was the exception to the rule because I started playing sports in my late teens. I played competitive hockey and tennis for years. I learned a lot about leadership, teamwork, confidence, and how to cope with losing, which has been crucial in my business and personal life.

The most invaluable lesson I learned from playing sports was COURAGE.

The courage to put myself out there for my team and for myself, knowing I could lose, but doing it anyway.

And lose, I did.

And I cried.

AND I REBOUNDED!

I learned that it's always more about the journey than the medals.

So to all the women Olympians out there, go hard and then go home and be proud because we are supporting you and are already all proud of you no matter what.

And to all of you Canadian Women, I want to be part of YOUR support team. Whether you're a 32A or a 44H, whether you walk, skate, or bounce a ball, I'm here to help you reach your goals with the best support possible. Because let's face it, all women need a little lift sometimes!

Cheers to 25 years of supporting Canadian women, and giving you less bounce for your buck! 😄💖

Stay Supported!

Brigitte Lessard

YES, Keep Me Posted!

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