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Shopping For Sports Bras Is No Longer A Cardio Workout!

Online shopping is a great way to buy your sports bras, Canada.

From the first sports bra, patented in 1977, two jockstraps sewed together (yeap no kidding!) to today's hybrid sports bras, sports bras have come a long way. Not only on how they are made but also how we buy them.

In 1999 I realize how difficult it was for women to find proper fitting sports equipment. As a hockey player, I wasn't able to purchase women's hockey equipment in my city. Wanting to help my friend Olympic Gold Medalist Danielle Goyette, I created the first-ever women's sports store. After a few years, I decided to streamline the store to sell only sports bras. It was evident to me that Canadian women had a hard time finding proper fitting, supportive sports bras—especially those with larger cup sizes.

We've changed how we deliver our services through the years, from a retail store to a boutique by appointment only to our BOOB MOBILE mobile store. But it became clear to me that online shopping was the way of the future. In 2005, I created www.sportsbras.ca. At that time, selling sports bras online seemed like a crazy idea out of Startrek! The belief was that women would never be comfortable buying bras online! But we stayed the course and kept building our website and developing ways to deliver better services online.

In an era where online shopping is now becoming the preferred way to shop for many people, ww.sportsbras.ca is ready and able to support women online! When COVID19 hit in March 2020, we saw our sales go up 400%. With our e-fitting quiz, excellent customer service and flat shipping fees, we continue to support women right across Canada. Recently we've added live chat so we can answer your questions as quickly as possible. We feel confident that our customers can find and purchase the perfect fitting sports bra on our website.

I love to support women!

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The Great Christmas Tree Debate: When Is the Right Time to Put It Up?

By Brigitte Lessard • November 20, 2025

Every year, like clockwork, Canadians divide into two passionate camps: Camp WAIT UNTIL DECEMBER, YOU MONSTER and Camp LIGHT IT UP, BABY, IT’S NOVEMBER 3RD. And then… there’s me. I put mine up the first week of November! Yes, seven days before many believe “the season has officially begun,” and I regret absolutely nothing. Because honestly? The moment the tree lit up, my whole living room felt warmer, happier, and more peaceful — kind of like slipping into a perfectly supportive bra after wearing the wrong one for years. Because as soon as the girls stop bouncing, you power up like the NYC tree on lighting day — boom, instant confidence, and ready to sprint through Times Square like a woman on a mission!