Shopping For Sports Bras Is No Longer A Cardio Workout!

Online shopping is a great way to buy your sports bras, Canada.

Online shopping is a great way to buy your sports bras, Canada.

From the first sports bra, patented in 1977, two jockstraps sewed together (yeap no kidding!) to today's hybrid sports bras, sports bras have come a long way. Not only on how they are made but also how we buy them.


In 1999 I realize how difficult it was for women to find proper fitting sports equipment. As a hockey player, I wasn't able to purchase women's hockey equipment in my city. Wanting to help my friend Olympic Gold Medalist Danielle Goyette, I created the first-ever women's sports store. After a few years, I decided to streamline the store to sell only sports bras. It was evident to me that Canadian women had a hard time finding proper fitting, supportive sports bras—especially those with larger cup sizes. 


We've changed how we deliver our services through the years, from a retail store to a boutique by appointment only to our BOOB MOBILE mobile store. But it became clear to me that online shopping was the way of the future. In 2005, I created www.sportsbras.ca. At that time, selling sports bras online seemed like a crazy idea out of Startrek! The belief was that women would never be comfortable buying bras online! But we stayed the course and kept building our website and developing ways to deliver better services online. 


In an era where online shopping is now becoming the preferred way to shop for many people, ww.sportsbras.ca is ready and able to support women online! When COVID19 hit in March 2020, we saw our sales go up 400%. With our e-fitting quiz, excellent customer service and flat shipping fees, we continue to support women right across Canada. Recently we've added live chat so we can answer your questions as quickly as possible. We feel confident that our customers can find and purchase the perfect fitting sports bra on our website.


I love to support women!


eBra Fitting Quiz
By Brigitte Lessard 02 May, 2024
Title: Pickleball and Pizzazz: Aging Gracefully with a Side of Fitness Fun! Hello, lovely ladies of the Booby Gazette community! Brigitte Lessard here, your spirited guide from SPORTSBRAS.CA, ready to dish out some wisdom on aging gracefully while keeping the fitness vibe fun and fabulous. So, let's rewind a bit, shall we? Picture this: I, the fearless owner of SPORTSBRAS.CA, decided to take on a challenge thrown down by our resident fitness guru. The task? To gracefully lay down on my back, pop back up, then repeat the process on my front. Sounds easy-peasy, right? Wrong! As someone who used to zip around the tennis court like a pro and even earned a ranking in Alberta at the tender age of 35, and let's not forget my 20+ years of hockey glory, this little test was definitely an eye-opener. But fear not, my friends, for every stumble comes an opportunity for a triumphant comeback. Enter pickleball – my latest obsession and saving grace! Now, you might be wondering, "Pickleball? Really?" Oh, yes! This quirky, paddle-wielding sport has become my secret weapon in the ongoing battle against Father Time. Not only does it keep me on my toes (quite literally), but it also injects a healthy dose of excitement into my routine. And with my ENELL keeping the “girls” in check, I am ready for a big comeback! 
By Brigitte Lessard 03 Apr, 2024
Let's talk about manifestation. It's more than just wishing for something to happen; it's about practicing for when you receive it. And that's exactly what I did during my recent trip to Mexico. I made a decision—not just a wish, but a firm decision—to host retreats for women in Mexico. These retreats would be a sanctuary for women to immerse themselves in the rich spiritual Mexican culture, fitness activities, and delectable cuisine of the region.
girls working out
04 Feb, 2022
We created this guide list for all women so you know what to look out for when Choosing amongst various types of sports bra styles. Choose the right type of bra for your workout.
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eBra Fitting Quiz
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