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🏓 Could Sports Be the Holy Grail of Youth?
🏓 Could Sports Be the Holy Grail of Youth?
(Or Just the Best Excuse to Wear a Bra That Could Double as Body Armor?)
Let’s talk about aging.
Not the “wine gets better” kind — the “why did I just pull a muscle putting on socks” kind.
When I turned 60 this year, I had a moment. Not a crisis — more like a WTF whisper from the universe:
“Hey, remember when you used to be competitive, athletic, fierce?”
Yeah. I remembered. Vividly.
I was an athlete.
Hockey, tennis, soccer, fastball — I didn’t just play sports in my 20s, 30s, and early 40s. I competed. I trained. I had calves that could crack walnuts and a confidence that could crack glass ceilings.
Then came:
💍 Marriage
👶 Kids
🦠 A pandemic
💔 A divorce
(Yes, I collected the full set of adulting milestones.)
And somewhere in the shuffle…
I stopped playing.
🥒 But Then… Pickleball.
Yes, pickleball.
The name is ridiculous.
The game is revolutionary.
It’s like tennis and ping pong had a baby — and that baby saved my life.
I started playing.
Then I started loving it.
Pickleball reignited something in me.
It got me moving, sweating, laughing, trash-talking, and yes — feeling young again.
Not “I’m 25 and invincible” young, but “I’ve survived some serious sh*t and still look good in a skort” young.
Recently, I played with a mother-daughter duo — the mom was 89 years old and absolutely crushing it on the court. She had style, sass, and a killer forehand. And I thought: If this is what aging can look like... SIGN. ME. UP.
🧃 The Secret Sauce?
Movement. Competition. Community.
There’s something about sports — real, playful, joy-filled movement — that taps into our younger selves.
It’s not about winning medals (although let’s be honest, I still want one).
It’s about energy. Vitality. Endorphins. That fire in your belly that says:
“I’m still here, dammit — and I’ve got game.”
Could sports be the Holy Grail of youth?
Maybe not the whole goblet...
But it’s definitely the straw in the sangria. 🍷
👙 And Now, Let’s Talk Boobs.
Because no one — NO ONE — tells you how important a good sports bra is until you’re sprinting for a drop shot and your boobs are time-traveling back to 1996.
After four knee surgeries and one cadaver ligament (yes, I’m part zombie), I’ve learned to support my joints and my joys.
That includes the girls. 💁♀️
That’s why I’ve spent the last 25 years helping women find the right sports bra at sportsbras.ca.
Because whether you’re 29, 60, or playing with legends who are pushing 90 —
your breasts deserve to be lifted, locked in, and living their best life.
🎯 Final Serve
So could sports be the Holy Grail of youth?
For me — with a pickleball paddle in one hand and a bounce-proof bra on my chest — the answer is hell yes.
Because you don’t have to be young to be vibrant.
You just have to move.
And maybe find a new sport...
That makes you feel like your badass younger self never left.
Ready to lift your spirits and your boobs?
Check out our best-selling bras at sportsbras.ca
Because less bounce = more badass. 💪💖
Brigitte's Top 5 Summer Bras
Not sure which bra to pack for your summer getaway? Take our
e-Fitting Quiz
and I’ll match you with your perfect travel companion (the boob kind).
At sportsbras.ca, we give you less bounce for your buck!
whether you're an A-cup or an H-cup, we've got your back (and your front)!
I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. 😉 That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! 🎉
Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!
