Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk events, a storytelling community where women share real life, real laughs, and real truth.
The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.
I don’t sell bras. I sell support -
I don’t host events. I host voices -
Two businesses. One mission.
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🏓 Could Sports Be the Holy Grail of Youth?
🏓 Could Sports Be the Holy Grail of Youth?
(Or Just the Best Excuse to Wear a Bra That Could Double as Body Armor?)
Let’s talk about aging.
Not the “wine gets better” kind — the “why did I just pull a muscle putting on socks” kind.
When I turned 60 this year, I had a moment. Not a crisis — more like a WTF whisper from the universe:
“Hey, remember when you used to be competitive, athletic, fierce?”
Yeah. I remembered. Vividly.
I was an athlete.
Hockey, tennis, soccer, fastball — I didn’t just play sports in my 20s, 30s, and early 40s. I competed. I trained. I had calves that could crack walnuts and a confidence that could crack glass ceilings.
Then came:
💍 Marriage
👶 Kids
🦠 A pandemic
💔 A divorce
(Yes, I collected the full set of adulting milestones.)
And somewhere in the shuffle…
I stopped playing.
🥒 But Then… Pickleball.
Yes, pickleball.
The name is ridiculous.
The game is revolutionary.
It’s like tennis and ping pong had a baby — and that baby saved my life.
I started playing.
Then I started loving it.
Pickleball reignited something in me.
It got me moving, sweating, laughing, trash-talking, and yes — feeling young again.
Not “I’m 25 and invincible” young, but “I’ve survived some serious sh*t and still look good in a skort” young.
Recently, I played with a mother-daughter duo — the mom was 89 years old and absolutely crushing it on the court. She had style, sass, and a killer forehand. And I thought: If this is what aging can look like... SIGN. ME. UP.
🧃 The Secret Sauce?
Movement. Competition. Community.
There’s something about sports — real, playful, joy-filled movement — that taps into our younger selves.
It’s not about winning medals (although let’s be honest, I still want one).
It’s about energy. Vitality. Endorphins. That fire in your belly that says:
“I’m still here, dammit — and I’ve got game.”
Could sports be the Holy Grail of youth?
Maybe not the whole goblet...
But it’s definitely the straw in the sangria. 🍷
👙 And Now, Let’s Talk Boobs.
Because no one — NO ONE — tells you how important a good sports bra is until you’re sprinting for a drop shot and your boobs are time-traveling back to 1996.
After four knee surgeries and one cadaver ligament (yes, I’m part zombie), I’ve learned to support my joints and my joys.
That includes the girls. 💁♀️
That’s why I’ve spent the last 25 years helping women find the right sports bra at sportsbras.ca.
Because whether you’re 29, 60, or playing with legends who are pushing 90 —
your breasts deserve to be lifted, locked in, and living their best life.
🎯 Final Serve
So could sports be the Holy Grail of youth?
For me — with a pickleball paddle in one hand and a bounce-proof bra on my chest — the answer is hell yes.
Because you don’t have to be young to be vibrant.
You just have to move.
And maybe find a new sport...
That makes you feel like your badass younger self never left.
Ready to lift your spirits and your boobs?
Check out our best-selling bras at sportsbras.ca
Because less bounce = more badass. 💪💖
Brigitte's Top 5 Summer Bras
Not sure which bra to pack for your summer getaway? Take our
e-Fitting Quiz
and I’ll match you with your perfect travel companion (the boob kind).
At sportsbras.ca, we give you less bounce for your buck!
whether you're an A-cup or an H-cup, we've got your back (and your front)!
I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. 😉 That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! 🎉
Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!
