💃 Why 2025 Was the Push-Up Canada Needed

Goodbye summer of 2025—you were short, sweet, and just supportive enough to lift us higher than we thought possible.

Goodbye summer of 2025—you were short, sweet, and just supportive enough to lift Canada higher than we thought possible.

This was the summer Canadians collectively took a hard pass on visiting our crazy cousins to the south. Instead of braving airports, security lines, and exchange rates that make our wallets cry, we leaned into homegrown adventures. According to Airbnb, travel trends shifted in a big way: more of us chose “off the beaten path” getaways—small towns, cozy cabins, lakeside hideaways, and coastal gems. Who knew the real push-up we needed was right here in our own backyard?

It was also the summer I reconnected with my roots—Canadian to the core. From the French heartbeat of Montreal, where I was born and spent a very warm week enjoying delicious food, to my Alberta home, where warm lake evenings, BBQs, and sunsets with friends made me proud of this wild and beautiful prairie life, I was reminded of how deeply I love this country. 🍁Canada is stitched into me—from cheese curds and maple syrup to prairie skies and cowboy boots. Honestly, I’m as Canadian as Canadian gets.

It was also the summer I fell in love… with pickleball. 🎾 After four knee surgeries and a messy breakup with tennis, pickleball swooped in like a younger, hotter fling who’s easier on the joints. Playful, addictive, and sweaty enough to remind me why a good sports bra is as important as a paddle, it became my summer romance. And I wasn’t alone—pickleball courts are popping up everywhere across Canada like mushrooms after a prairie rainstorm. If summer were a bra, pickleball was the underwire that gave me all a fresh new lift.

Now that the leaves are blazing with colour and the morning air has that familiar crisp bite, we know flip-flop season is on its way out (cue the collective Canadian sniffle). Still, fall has its own cozy magic. Sweaters return, pots of soup bubble gently on the stove, and there’s that delicious little thrill of rocking your brightest sports bra under layers of knits—your secret confidence boost. And speaking of fall thrills… say hello to our brand-new ENELL colour: Pumpkin Spice! 🎃✨ Because nothing says autumn like fierce support served with a latte-flavoured wink.

So, farewell summer of 2025. Thank you for the tans, the road trips, the pickleball rallies, the BBQ evenings, and the belly laughs with friends. You may have been fleeting, but you gave us the lift we didn’t know we needed.

Bring on the toques, the soups, and the bras tough enough to handle a Canadian winter. Because if this summer taught us anything, it’s this: support isn’t seasonal—it’s essential. 😉

See you next May… unless winter overstays her welcome again.

Stay warm, stay supported, and stay sassy, Canada. 🇨🇦💪👙

🎃🍁 EH! Canada 🍁🎃

- We've got support so good, even your pumpkins will be jealous!

At sportsbras.ca, we give you less bounce for your buck!

whether you're an A-cup or an H-cup, we've got your back (and your front)!

YES, Keep Me Posted!

I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. 😉 That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! 🎉

Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!

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🇨🇦 Happy Canada Day! The True North, Strong, Free… and Supported

By Brigitte Lessard • June 30, 2025

🇨🇦 Why I Love Canadian Women. Let’s get one thing straight… I don’t sell bras to the world. I sell bras to Canadian women. Why? Because we’re a different breed entirely — and I mean that in the best, most maple-syrup-fuelled, strong-soft, snow-shovelling, world-conquering kind of way. And I know this because I’ve seen it — I didn’t just create sportsbras.ca , I also created Women Talk, where I’ve heard the most raw, honest, powerful stories from women coast to coast. From tiny towns to big cities, I’ve seen what Canadian women are made of… and let me tell you — we are SO much stronger, softer, grittier, and more powerful than we even realize. Canadian Women: The Strong, Soft North We are the Strong, Soft North — soft when it comes to kindness, compassion, and probably our addiction to Tim Hortons… but strong in every way that counts. We’ll bake you muffins, lend you a snow scraper, cheer you on at your kid’s soccer game… but underestimate us? Big mistake. Huge. We’ve got grit in our veins, strength in our backs, and more power in our thighs than a herd of moose in mating season. We lift each other up, we lift our communities, and yes — we expect our bras to lift us too.😄 And that’s where I come in. Supporting Canadian Women — It’s All I Do 🇨🇦 At sportsbras.ca , I’ve spent 25 years doing one thing: holding up the incredible women of this country — literally and figuratively. Whether you’re crushing it on the pickleball court, running after your toddler, hiking the Rockies, or just trying to get through Monday without a wardrobe malfunction, I’ve got you. I only sell to Canadian women — because I believe in keeping the bounce low and the standards high, right here at home. Why Canadian Women Are My Favourite People on Earth Let’s be honest — we live in the land of unpredictable weather, wild landscapes, and wilder families. We apologize too much, say "eh" without realizing it, and somehow survive winters that would make polar bears reconsider their life choices. But through it all, we stay funny, fierce, and freakishly friendly. We are tough as ice, warm as a campfire, polite as heck, and powerful beyond what even WE sometimes realize. We run companies, communities, households, trails, marathons, and our mouths when needed — all while showing up with kindness, humour, and that classic Canadian humility.