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💃 Why 2025 Was the Push-Up Canada Needed

Goodbye summer of 2025—you were short, sweet, and just supportive enough to lift us higher than we thought possible.

Goodbye summer of 2025—you were short, sweet, and just supportive enough to lift Canada higher than we thought possible.

This was the summer Canadians collectively took a hard pass on visiting our crazy cousins to the south. Instead of braving airports, security lines, and exchange rates that make our wallets cry, we leaned into homegrown adventures. According to Airbnb, travel trends shifted in a big way: more of us chose “off the beaten path” getaways—small towns, cozy cabins, lakeside hideaways, and coastal gems. Who knew the real push-up we needed was right here in our own backyard?

It was also the summer I reconnected with my roots—Canadian to the core. From the French heartbeat of Montreal, where I was born and spent a very warm week enjoying delicious food, to my Alberta home, where warm lake evenings, BBQs, and sunsets with friends made me proud of this wild and beautiful prairie life, I was reminded of how deeply I love this country. 🍁Canada is stitched into me—from cheese curds and maple syrup to prairie skies and cowboy boots. Honestly, I’m as Canadian as Canadian gets.

It was also the summer I fell in love… with pickleball. 🎾 After four knee surgeries and a messy breakup with tennis, pickleball swooped in like a younger, hotter fling who’s easier on the joints. Playful, addictive, and sweaty enough to remind me why a good sports bra is as important as a paddle, it became my summer romance. And I wasn’t alone—pickleball courts are popping up everywhere across Canada like mushrooms after a prairie rainstorm. If summer were a bra, pickleball was the underwire that gave me all a fresh new lift.

Now that the leaves are blazing with colour and the morning air has that familiar crisp bite, we know flip-flop season is on its way out (cue the collective Canadian sniffle). Still, fall has its own cozy magic. Sweaters return, pots of soup bubble gently on the stove, and there’s that delicious little thrill of rocking your brightest sports bra under layers of knits—your secret confidence boost. And speaking of fall thrills… say hello to our brand-new ENELL colour: Pumpkin Spice! 🎃✨ Because nothing says autumn like fierce support served with a latte-flavoured wink.

So, farewell summer of 2025. Thank you for the tans, the road trips, the pickleball rallies, the BBQ evenings, and the belly laughs with friends. You may have been fleeting, but you gave us the lift we didn’t know we needed.

Bring on the toques, the soups, and the bras tough enough to handle a Canadian winter. Because if this summer taught us anything, it’s this: support isn’t seasonal—it’s essential. 😉

See you next May… unless winter overstays her welcome again.

Stay warm, stay supported, and stay sassy, Canada. 🇨🇦💪👙

💖 Come join the women who lift each other up — your voice belongs here. (private Facebook group for Canadian women)

CLICK HERE TO CHECK IT OUT

🎃🍁 EH! Canada 🍁🎃

- We've got support so good, even your pumpkins will be jealous!

I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. 😉 That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! 🎉

Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!

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The Great Christmas Tree Debate: When Is the Right Time to Put It Up?

By Brigitte Lessard • November 20, 2025

Every year, like clockwork, Canadians divide into two passionate camps: Camp WAIT UNTIL DECEMBER, YOU MONSTER and Camp LIGHT IT UP, BABY, IT’S NOVEMBER 3RD. And then… there’s me. I put mine up the first week of November! Yes, seven days before many believe “the season has officially begun,” and I regret absolutely nothing. Because honestly? The moment the tree lit up, my whole living room felt warmer, happier, and more peaceful — kind of like slipping into a perfectly supportive bra after wearing the wrong one for years. Because as soon as the girls stop bouncing, you power up like the NYC tree on lighting day — boom, instant confidence, and ready to sprint through Times Square like a woman on a mission!

Back-to-School, Back-to-Boobs 🎒👙

By Brigitte Lessard • September 5, 2025

Fall has always been a shifting season for me—kind of like my bra drawer, constantly evolving, never quite the same from one decade to the next.

🏓 Could Sports Be the Holy Grail of Youth?

By Brigitte Lessard • August 7, 2025

🏓 Could Sports Be the Holy Grail of Youth? (Or Just the Best Excuse to Wear a Bra That Could Double as Body Armor?) Let’s talk about aging. Not the “wine gets better” kind — the “why did I just pull a muscle putting on socks” kind. When I turned 60 this year, I had a moment. Not a crisis — more like a WTF whisper from the universe: “Hey, remember when you used to be competitive, athletic, fierce?” Yeah. I remembered. Vividly. I was an athlete. Hockey, tennis, soccer, fastball — I didn’t just play sports in my 20s, 30s, and early 40s. I competed. I trained. I had calves that could crack walnuts and a confidence that could crack glass ceilings. Then came: 💍 Marriage 👶 Kids 🦠 A pandemic 💔 A divorce (Yes, I collected the full set of adulting milestones.) And somewhere in the shuffle… I stopped playing. 🥒 But Then… Pickleball. Yes, pickleball. The name is ridiculous. The game is revolutionary. It’s like tennis and ping pong had a baby — and that baby saved my life. I started playing. Then I started loving it. Pickleball reignited something in me. It got me moving, sweating, laughing, trash-talking, and yes — feeling young again. Not “I’m 25 and invincible” young, but “I’ve survived some serious sh*t and still look good in a skort” young. Recently, I played with a mother-daughter duo — the mom was 89 years old and absolutely crushing it on the court. She had style, sass, and a killer forehand. And I thought: If this is what aging can look like... SIGN. ME. UP.