Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk events, a storytelling community where women share real life, real laughs, and real truth.
The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.
I don’t sell bras. I sell support - I don’t host events. I host voices - Two businesses. One mission.
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The Great Christmas Tree Debate: When Is the Right Time to Put It Up?
Every year, like clockwork, Canadians divide into two passionate camps:
Camp WAIT UNTIL DECEMBER, YOU MONSTER
and
Camp LIGHT IT UP, BABY, IT’S NOVEMBER 3RD.
And then… there’s me.
I put mine up the first week of November!
Yes, seven days before many believe “the season has officially begun,” and I regret absolutely nothing.
Because honestly?
The moment the tree lit up, my whole living room felt warmer, happier, and more peaceful —
kind of like slipping into a perfectly supportive bra after wearing the wrong one for years. Because as soon as the girls stop bouncing, you power up like the NYC tree on lighting day — boom, instant confidence, and ready to sprint through Times Square like a woman on a mission!
🎀 So… When Should You Put Up Your Tree?
Let’s look at the “official” timelines people love to argue about:
⭐ 1. After Remembrance Day
This group is traditional, respectful, and patient.
Women with the kind of discipline who don’t have a junk drawer.
We love them. We admire them.
We are not them.
⭐ 2. December 1st
The “classic Christmas” crew.
These are the people who still bake from scratch and own matching wrapping paper.
Beautiful energy. Just… delayed.
⭐ 3. First snowfall
This is the magical group.
The romantics.
The ones who see the flakes fall and immediately jump up like,
“THAT’S IT. TANGLE THE LIGHTS. WE RIDE AT DAWN.”
⭐ 4. Whenever your soul can’t wait a minute longer
A.k.a.
my people.
Tree in November?
Tree before Halloween?
Tree still up in February because it makes you happy?
Welcome, sister. You were born for the sparkle.
(And yes, this is the same group that replaces their bra the minute it stops doing its job.
We don’t wait for suffering. We act. That’s comparison #2 — we’re done. 😉)
🎄 Why I Put Mine Up Early
Because life is hectic, winter is long, and joy is a precious commodity.
If something as simple as plugging in twinkle lights can make the day feel softer…
why on earth would we postpone that?
Plus, let’s be honest:
There is something deeply therapeutic about decorating while belting out Christmas music,
preferably while wearing fluffy socks and ignoring your email inbox.
🎄 The Real Answer: There Is No “Right” Date
Here’s the truth we all need to embrace:
The best time to put up your Christmas tree is
the exact moment it makes your heart feel a little lighter.
Not when tradition says.
Not when the neighbours say.
Not when social media says.
When you say.
✨ So Tell Me… When’s Yours Going Up?
- Is it already standing there like a glorious beacon of joy (like mine)?
- Are you waiting for December?
- Are you a romantic “first snowfall” decorator?
Go to The
Women’s Lift Lounge to vote (& giggle)— and see what everyone says! I LOVE seeing everyone’s trees, colours, themes, chaos, cats climbing them, all of it. Here’s to a sparkling season, whenever you choose to start it. 🎄💗✨
💖 Come join the women who lift each other up — your voice belongs here. (private Facebook group for Canadian women)
I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. 😉 That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! 🎉
Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!
