Back-to-School, Back-to-Boobs πŸŽ’πŸ‘™

Share

Fall has always been a shifting season for me—kind of like my bra drawer, constantly evolving, never quite the same from one decade to the next.


In my 20s and 30s, fall was about freedom. I played hockey and would get excited for the season to start, and it was also travelling time. I’d take trips and soak up the beautiful fall season across 🍁Canada—crisp mornings, crunchy leaves, and that glorious smell of woodsmoke in the air. πŸ‚βœˆοΈ And of course, I still tried to convince myself that a $10 beer at the Saddledome was “an investment in memories.” πŸΊπŸ’


Then came the kids. Suddenly, fall wasn’t about hockey and fun—it was about back-to-school chaos. Lunches to pack, school supplies to buy (why do they always need ten glue sticks?), and shopping trips that turned into Olympic-level endurance events. Honestly, I deserved a medal just for surviving Staples in September. πŸ₯‡βœοΈ


Fast-forward to post-divorce life, with one child half-time. Now I’m staring at September like, “Well… do I just sit here and sip pumpkin spice until she comes back?” πŸŽƒβ˜• Do I reinvent fall as pickleball season? Dating season? Or simply the season where I finally get to pee without someone yelling MOM!! from the other room?


Seasons change, ladies. Our lives keep flipping chapters, and so do our boobs. Yep—I said it. Because if there’s one constant through all these back-to-school, back-to-life reinventions, it’s that our boobs always need support. Whether we’re hauling backpacks, chasing kids, or starting over at 50, we deserve bras that show up for us—like that reliable friend who always has wine and gossip ready. πŸ·πŸ’¬


✨ And speaking of support—at sportsbras.ca, we’re making sure your boobs are ready for every season. We’re increasing our line-up of bras and colours every single month! From wired to non-wired, bold shades to classic staples, there’s always something new dropping in the drawer.


So here’s to Back-to-School, Back-to-Boobs:
May your kids’ shoes actually fit this year, may your glue sticks last longer than a week, and may your bra straps always stay exactly where you put them.

Because life changes, but your boobs? They still need a damn good bra. πŸ’•

New Bras - New Colours


At sportsbras.ca, we give you less bounce for your buck!

ο»Ώwhether you're an A-cup or an H-cup, we've got your back (and your front)!

YES, Keep Me Posted!

I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. πŸ˜‰ That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! πŸŽ‰


Brigitte Lessard, 
Bra Boss of Canada

Lifting Canada’s spirits—and everything else—coast to coast!

eBra Fitting Quiz
By Brigitte Lessard August 7, 2025
πŸ“ Could Sports Be the Holy Grail of Youth? (Or Just the Best Excuse to Wear a Bra That Could Double as Body Armor?) Let’s talk about aging. Not the “wine gets better” kind — the “why did I just pull a muscle putting on socks” kind. When I turned 60 this year, I had a moment. Not a crisis — more like a WTF whisper from the universe: “Hey, remember when you used to be competitive, athletic, fierce?” Yeah. I remembered. Vividly. I was an athlete. Hockey, tennis, soccer, fastball — I didn’t just play sports in my 20s, 30s, and early 40s. I competed. I trained. I had calves that could crack walnuts and a confidence that could crack glass ceilings. Then came: πŸ’ Marriage πŸ‘Ά Kids 🦠 A pandemic πŸ’” A divorce (Yes, I collected the full set of adulting milestones.) And somewhere in the shuffle… I stopped playing. πŸ₯’ But Then… Pickleball. Yes, pickleball. The name is ridiculous. The game is revolutionary. It’s like tennis and ping pong had a baby — and that baby saved my life. I started playing. Then I started loving it. Pickleball reignited something in me. It got me moving, sweating, laughing, trash-talking, and yes — feeling young again. Not “I’m 25 and invincible” young, but “I’ve survived some serious sh*t and still look good in a skort” young. Recently, I played with a mother-daughter duo — the mom was 89 years old and absolutely crushing it on the court. She had style, sass, and a killer forehand. And I thought: If this is what aging can look like... SIGN. ME. UP.
By Brigitte Lessard June 30, 2025
πŸ‡¨πŸ‡¦ Why I Love Canadian Women. Let’s get one thing straight… I don’t sell bras to the world. I sell bras to Canadian women. Why? Because we’re a different breed entirely — and I mean that in the best, most maple-syrup-fuelled, strong-soft, snow-shovelling, world-conquering kind of way. And I know this because I’ve seen it — I didn’t just create sportsbras.ca , I also created Women Talk, where I’ve heard the most raw, honest, powerful stories from women coast to coast. From tiny towns to big cities, I’ve seen what Canadian women are made of… and let me tell you — we are SO much stronger, softer, grittier, and more powerful than we even realize. Canadian Women: The Strong, Soft North We are the Strong, Soft North — soft when it comes to kindness, compassion, and probably our addiction to Tim Hortons… but strong in every way that counts. We’ll bake you muffins, lend you a snow scraper, cheer you on at your kid’s soccer game… but underestimate us? Big mistake. Huge. We’ve got grit in our veins, strength in our backs, and more power in our thighs than a herd of moose in mating season. We lift each other up, we lift our communities, and yes — we expect our bras to lift us too.πŸ˜„ And that’s where I come in. Supporting Canadian Women — It’s All I Do πŸ‡¨πŸ‡¦ At sportsbras.ca , I’ve spent 25 years doing one thing: holding up the incredible women of this country — literally and figuratively. Whether you’re crushing it on the pickleball court, running after your toddler, hiking the Rockies, or just trying to get through Monday without a wardrobe malfunction, I’ve got you. I only sell to Canadian women — because I believe in keeping the bounce low and the standards high, right here at home. Why Canadian Women Are My Favourite People on Earth Let’s be honest — we live in the land of unpredictable weather, wild landscapes, and wilder families. We apologize too much, say "eh" without realizing it, and somehow survive winters that would make polar bears reconsider their life choices. But through it all, we stay funny, fierce, and freakishly friendly. We are tough as ice, warm as a campfire, polite as heck, and powerful beyond what even WE sometimes realize. We run companies, communities, households, trails, marathons, and our mouths when needed — all while showing up with kindness, humour, and that classic Canadian humility.
By Brigitte Lessard June 12, 2025
Bonjour boob lovers! It’s your favorite lift-loving globetrotter, Brigitte, fresh off a fabulous Paris escape with my two teenage daughters — and drumroll, please… we did it with carry-ons only. 😱 No checked bags. No baggage claim brawls. No 60-lb rolling suitcases slamming into cobblestones. Just three fierce femmes, three compact carry-ons, and a week of pure magic. Honestly? I deserve a croissant-shaped medal. πŸ₯βœ¨
Show More