Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk events, a storytelling community where women share real life, real laughs, and real truth.
The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.
I don’t sell bras. I sell support -
I don’t host events. I host voices -
Two businesses. One mission.
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Back-to-School, Back-to-Boobs ππ
Fall has always been a shifting season for me—kind of like my bra drawer, constantly evolving, never quite the same from one decade to the next.
In my 20s and 30s, fall was about freedom. I played hockey and would get excited for the season to start, and it was also travelling time. I’d take trips and soak up the beautiful fall season across πCanada—crisp mornings, crunchy leaves, and that glorious smell of woodsmoke in the air. πβοΈ And of course, I still tried to convince myself that a $10 beer at the Saddledome was “an investment in memories.” πΊπ
Then came the kids. Suddenly, fall wasn’t about hockey and fun—it was about back-to-school chaos. Lunches to pack, school supplies to buy (why do they always need ten glue sticks?), and shopping trips that turned into Olympic-level endurance events. Honestly, I deserved a medal just for surviving Staples in September. π₯βοΈ
Fast-forward to post-divorce life, with one child half-time. Now I’m staring at September like, “Well… do I just sit here and sip pumpkin spice until she comes back?” πβ Do I reinvent fall as pickleball season? Dating season? Or simply the season where I finally get to pee without someone yelling MOM!! from the other room?
Seasons change, ladies. Our lives keep flipping chapters, and so do our boobs. Yep—I said it. Because if there’s one constant through all these back-to-school, back-to-life reinventions, it’s that our boobs always need support. Whether we’re hauling backpacks, chasing kids, or starting over at 50, we deserve bras that show up for us—like that reliable friend who always has wine and gossip ready. π·π¬
β¨ And speaking of support—at sportsbras.ca, we’re making sure your boobs are ready for every season. We’re increasing our line-up of bras and colours every single month! From wired to non-wired, bold shades to classic staples, there’s always something new dropping in the drawer.
So here’s to Back-to-School, Back-to-Boobs:
May your kids’ shoes actually fit this year, may your glue sticks last longer than a week, and may your bra straps always stay exactly where you put them.
Because life changes, but your boobs? They still need a damn good bra. π
New Bras - New Colours
At sportsbras.ca, we give you less bounce for your buck!
ο»Ώwhether you're an A-cup or an H-cup, we've got your back (and your front)!
I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. π That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! π
Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!
