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Back-to-School, Back-to-Boobs πŸŽ’πŸ‘™

Fall has always been a shifting season for me—kind of like my bra drawer, constantly evolving, never quite the same from one decade to the next.


In my 20s and 30s, fall was about freedom. I played hockey and would get excited for the season to start, and it was also travelling time. I’d take trips and soak up the beautiful fall season across 🍁Canada—crisp mornings, crunchy leaves, and that glorious smell of woodsmoke in the air. πŸ‚βœˆοΈ And of course, I still tried to convince myself that a $10 beer at the Saddledome was “an investment in memories.” πŸΊπŸ’


Then came the kids. Suddenly, fall wasn’t about hockey and fun—it was about back-to-school chaos. Lunches to pack, school supplies to buy (why do they always need ten glue sticks?), and shopping trips that turned into Olympic-level endurance events. Honestly, I deserved a medal just for surviving Staples in September. πŸ₯‡βœοΈ


Fast-forward to post-divorce life, with one child half-time. Now I’m staring at September like, “Well… do I just sit here and sip pumpkin spice until she comes back?” πŸŽƒβ˜• Do I reinvent fall as pickleball season? Dating season? Or simply the season where I finally get to pee without someone yelling MOM!! from the other room?


Seasons change, ladies. Our lives keep flipping chapters, and so do our boobs. Yep—I said it. Because if there’s one constant through all these back-to-school, back-to-life reinventions, it’s that our boobs always need support. Whether we’re hauling backpacks, chasing kids, or starting over at 50, we deserve bras that show up for us—like that reliable friend who always has wine and gossip ready. πŸ·πŸ’¬


✨ And speaking of support—at sportsbras.ca, we’re making sure your boobs are ready for every season. We’re increasing our line-up of bras and colours every single month! From wired to non-wired, bold shades to classic staples, there’s always something new dropping in the drawer.


So here’s to Back-to-School, Back-to-Boobs:
May your kids’ shoes actually fit this year, may your glue sticks last longer than a week, and may your bra straps always stay exactly where you put them.

Because life changes, but your boobs? They still need a damn good bra. πŸ’•

New Bras - New Colours

At sportsbras.ca, we give you less bounce for your buck!

ο»Ώwhether you're an A-cup or an H-cup, we've got your back (and your front)!

YES, Keep Me Posted!

I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. πŸ˜‰ That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! πŸŽ‰


Brigitte Lessard, 
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!

eBra Fitting Quiz

The Great Christmas Tree Debate: When Is the Right Time to Put It Up?

By Brigitte Lessard • November 20, 2025
Every year, like clockwork, Canadians divide into two passionate camps: Camp WAIT UNTIL DECEMBER, YOU MONSTER and Camp LIGHT IT UP, BABY, IT’S NOVEMBER 3RD. And then… there’s me. I put mine up the first week of November! Yes, seven days before many believe “the season has officially begun,” and I regret absolutely nothing. Because honestly? The moment the tree lit up, my whole living room felt warmer, happier, and more peaceful — kind of like slipping into a perfectly supportive bra after wearing the wrong one for years. Because as soon as the girls stop bouncing, you power up like the NYC tree on lighting day — boom, instant confidence, and ready to sprint through Times Square like a woman on a mission!

πŸ’ƒ Why 2025 Was the Push-Up Canada Needed

By Brigitte Lessard • September 22, 2025
Goodbye summer of 2025—you were short, sweet, and just supportive enough to lift us higher than we thought possible.

πŸ“ Could Sports Be the Holy Grail of Youth?

By Brigitte Lessard • August 7, 2025
πŸ“ Could Sports Be the Holy Grail of Youth? (Or Just the Best Excuse to Wear a Bra That Could Double as Body Armor?) Let’s talk about aging. Not the “wine gets better” kind — the “why did I just pull a muscle putting on socks” kind. When I turned 60 this year, I had a moment. Not a crisis — more like a WTF whisper from the universe: “Hey, remember when you used to be competitive, athletic, fierce?” Yeah. I remembered. Vividly. I was an athlete. Hockey, tennis, soccer, fastball — I didn’t just play sports in my 20s, 30s, and early 40s. I competed. I trained. I had calves that could crack walnuts and a confidence that could crack glass ceilings. Then came: πŸ’ Marriage πŸ‘Ά Kids 🦠 A pandemic πŸ’” A divorce (Yes, I collected the full set of adulting milestones.) And somewhere in the shuffle… I stopped playing. πŸ₯’ But Then… Pickleball. Yes, pickleball. The name is ridiculous. The game is revolutionary. It’s like tennis and ping pong had a baby — and that baby saved my life. I started playing. Then I started loving it. Pickleball reignited something in me. It got me moving, sweating, laughing, trash-talking, and yes — feeling young again. Not “I’m 25 and invincible” young, but “I’ve survived some serious sh*t and still look good in a skort” young. Recently, I played with a mother-daughter duo — the mom was 89 years old and absolutely crushing it on the court. She had style, sass, and a killer forehand. And I thought: If this is what aging can look like... SIGN. ME. UP.
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