Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk events, a storytelling community where women share real life, real laughs, and real truth.
The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.
I don’t sell bras. I sell support -
I don’t host events. I host voices -
Two businesses. One mission.
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Once upon a time...there were no sports bras!
National Tell A Story Day
Once upon a time… not in a castle, not in a war, but in a jogging path in the 1970s… a quiet revolution was brewing.
Women were running. Fast. Free. Fearless.
But their bras? Not invited to the party.
Back then, athletic support for women was… let’s call it optimistically inadequate. Regular bras were built for sitting politely, not sprinting like your ex just showed up at the track 😏
Enter two brilliant, slightly rebellious minds: Lisa Lindahl and Polly Smith.
Legend has it, the idea didn’t come from a lab…
It came from a locker room conversation and a moment of pure, chaotic genius.
“What do men use for support when they run?”
Answer: Jockstraps.
And just like that…
💡 lightbulb meets elastic waistband
They literally sewed two jockstraps together.
Yes. You read that right.
The first sports bra was essentially a
“jockbra.”
Not glamorous. Not lacy. But ohhhh, it worked.
That scrappy prototype became the very first commercially available sports bra: the Jogbra.
And from that moment on…
women didn’t just run.
They flew.
🏃♀️ No more holding your chest hostage with your arms
🏃♀️ No more strategic “slow jog so nothing moves”
🏃♀️ No more choosing between comfort and confidence
The sports bra didn’t just support bodies…
It supported freedom.
It quietly unlocked participation in sports, fitness, and movement for millions of women around the world. No headlines. No parades. Just a soft revolution with very strong straps.
And today?
From high-impact engineering marvels to everyday comfort queens…
the sports bra has become a symbol of something bigger:
Support isn’t a luxury. It’s a right.
So here we are, on National History Day, tipping our hats (and adjusting our straps) to the invention that changed everything… one bounce at a time 💕
Because history isn’t just written in textbooks.
Sometimes… it’s stitched together in a dressing room
and fastened with hooks, hope, and a whole lot of courage.
For 15 years, the Anita Momentum 5529 has been a powerhouse of support—one of the world’s best-selling high-impact sports bras for a reason.
With its seamless cups, wireless design, breathable mesh back, and moisture-wicking fabric, it keeps women cool, secure, and confidently moving. At
SPORTSBRAS.CA, it’s proudly one of our best-selling bras—because when support works this well, women keep coming back for more. 💕
