Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk events, a storytelling community where women share real life, real laughs, and real truth.
The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.
I don’t sell bras. I sell support -
I don’t host events. I host voices -
Two businesses. One mission.
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THE FIRST SPORTS BRA WAS A JOCKSTRAP!
WHAT...A JOCKSTRAP???
THE FIRST SPORTS BRA WAS A JOCKSTRAP!
That's right ladies the first sports bra was invented in 1977 by Lisa Lindahl and Polly Smith and it was two jockstraps sewed together!
Lisa had tried jogging in her regular bra and found it too “bouncy”. After speaking with her sister (another jogger) Victoria Woodrow, who was complaining about her bad experience exercising in an ordinary bra; runaway straps, chafing and sore breasts, Lisa came up with the requirements for what she and her sister jokingly called a “jockstrap for women”:
• The straps shouldn’t fall down
• There should be no pokey hardware
• It should eliminate breast bounce
Lindahl enlisted the help of costume designer Polly Smith, and together they tried out a few prototypes. But it wasn’t until Lisa’s husband paraded around wearing a jockstrap on his chest that the pair saw their solution. “Here’s your jockbra, ladies,” he clowned; and for a while the name stuck, especially after Polly stitched two male supporters together and found that a jockstrap for women was the way to go!
Yes that’s right, it all started with a…. JOCKSTRAP! We’ve come a long way!! !!
Actual Patent information
Athletic brassiere
US 855-455-2727 A
Abstract:
An athletic brassiere, particularly suitable for women runners, holds the breasts comfortably and snugly to the body. A wide elastic rib band and elastic straps which cross in the back hold the brassiere firmly in place. Non-irritating material is used and all seams face the outside. All hardware is eliminated. The cups are not shaped but are preferably made of elastic material to pull the breasts in snugly against the body. View more
here
