Celebrating 25 Bouncy Years Together!

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Oh my gosh Valued Customer , what a journey it's been! From the icy rinks to the bustling internet superhighway, I've had the immense pleasure of supporting you, the incredible women of Canada, like a trusty sports bra since 1999. This July, we're not just marking a quarter-century of business; we're celebrating a legacy of innovation, empowerment, and yes, even a few humorous mishaps along the way (who could forget the 'Boob Mobile'?).

Twenty-five years ago, Danielle Goyette, Kim Rowat, and I opened DANBRIKIE SPORTS out of a vibrant, bright yellow store in Calgary. The name, a quirky blend of our first names, was a lesson in branding all on its own. It taught me the power of simplicity, leading to my direct and clear SPORTSBRAS.CA. Now, there's no confusion about where to find the best sports bras online!


Remember that wild morning in 2001 when a truck crashed into our store for a "smash and grab"? Or when we transitioned from a physical shop to dominate the online world, making it super easy for you to shop for sports bras with just a click? We’ve always been about breaking barriers to bring you the best.

Our adventure also included launching the "Boob Mobile," creating the e-fitting quiz to ensure you find the perfect fit from home, and sharing countless tales of entrepreneurship—sprinkled with laughs from my stand-up comedy gigs!

As we celebrate 25 fabulous years this month, we are taking this opportunity to reflect on all the milestones and the wonderful support we've received from you all. At SPORTSBRAS.CA, we're all about providing great support with a dose of laughter. Here’s to many more years of uplifting experiences together!

Thank you for sticking with us through thick and thin (and every bounce along the way!). Your continued support means the world to me. Here's to providing unmatched comfort and support, peppered with a bit of humor—because who says shopping for a sports bra can’t be fun?

For our full story and pictures, head over to www.sportsbras.ca/about.

Cheers to 25 years, and remember: at SPORTSBRAS.CA, you get less bounce for your buck! 😄💖

With all my gratitude,

Brigitte Lessard, Founder

#SPORTSBRASCA25

View our full story and pictures HERE



Stay fabulous,

Brigitte Lessard


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