Pioneers of Sportsbras.CA
SPORTSBRAS.CA has been a pioneer in the retail bra business.
It all started 1999 with just a regular brick and mortar women's sports store. Then we shifted to selling sports bras by appointment only. We also created the "BOOB MOBILE" and took our support on the road with a mobile fitting room.
In 2003, before anyone thought it was possible, SPORTSBRAS.CA was selling bras online. We developed our e-fitting quiz to help our customers pick the perfect bras.
In 2020 with the COVID-19 pandemic, we started offering Curb Side Pick-Up.
For 25 years, our goal has been to support women and give them
"LESS BOUNCE FOR YOUR BUCK!"
Our CEO
Brigitte Lessard-Deyell
Our CEO Brigitte Lessard-Deyell started selling bras in 1999 when she and her partner, Olympian Danielle Goyette, opened the Women Sports Store.
The store eventually closed, but Brigitte saw and understood the need women had for good sports bras. So she kept on supporting the demand founded SPORTSBRAS.CA.
Her passion for supporting women does not end with bras! She also supports women to share their stories with another company she founded; Women Talk and teaches them how with her coaching company, The Story Warrior.
