True North, Fully Lifted—Not a Snowball’s Chance in Hell Our Girls Are Going South

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Hey there, my lovely fellow Canadian women!

Let me just start with a little disclaimer—there isn’t a snowball’s chance in hell (or a polar vortex) that I’ll ever go full Donald Trump and switch teams to the south. Nope, I’m proudly Canadian through and through, and my e-commerce business, sportsbras.ca, is all about YOU—the amazing, resilient, and supportive women of this great country.


I know e-commerce sounds all techy and modern, but let me tell you—I’m bringing some good old-fashioned Canadian service to the game. If you’re in Calgary, don’t be surprised if you see me rocking up to your doorstep with your bra in hand, just like the milkman of days gone by (except with better support and zero chance of spoiling). Yes, your bra delivery might come with a big smile and maybe even a witty quip or two. Why? Because I believe every woman deserves the perfect fit and a bit of joy with her day!

And let’s not forget—I bring laughter to the business too, just like my comedy trio Women Wit & Wisdom comedy show. After all, a good laugh is just as uplifting as a great bra!


Why Canadian Women Are My Jam

From the Maritimes to the Rockies, I’m here for you, ladies. Whether you’re horseback riding in Alberta, running along the shores of Nova Scotia, or power walking your way through a snowy morning in Montreal, I’ve got your back (and front). Supporting Canadian women isn’t just my business; it’s my mission. When you shop at sportsbras.ca, you’re supporting a local business that’s just as proud to call Canada home as you are.

2025: The Year of More Support (Literally!)

Hold onto your toque, because 2025 is going to be HUGE for sportsbras.ca! We’re talking:

  • More Bras: Because every woman deserves options.
  • More Colours: Who says support can’t be stylish?
  • More Sizes: Because all bodies are beautiful and deserve to feel supported.
  • More Love and Respect: This isn’t just a tagline. It’s the foundation of everything we do.
  • More Uplifting Shipping: That’s right—FREE shipping all across Canada with Canada Post and UPS! Because every bra deserves a first-class journey to its new home.
  • And yes, mark my words: sportsbras.ca is set to dominate the Canadian market in the best way possible—with kindness, laughter, and unwavering dedication to helping women feel their absolute best.


A Little Witty Wisdom

Now, I know what some of you might be thinking: "What’s the big deal about bras?" Let me tell you—it’s not just about the fabric and the fit; it’s about the freedom, the confidence, and the support (literally and figuratively). And for all you skeptics out there, I’ll remind you that the right bra is life-changing. Just like poutine—you don’t really get it until you’ve had the real deal.



So here’s to us, Canadian women, and here’s to a future filled with more support than a Tim Hortons coffee line on a Monday morning. Shop local, shop proud, and let’s grow together—because there’s no place like home, and there’s no woman like a Canadian woman.

Need the best bra for your bust? Head over to our e-Fitting Quiz

At sportsbras.ca, we give you less bounce for your buck—whether you're an A-cup or an H-cup, we've got your back (and your front)!

YES, Keep Me Posted!

I’m on a mission to support Canadian women from Dildo, Newfoundland, to Spuzzum, British Columbia. That’s why I created my online eFitting Quiz—to make finding the perfect bra not only easy but fun! We offer free in-person and online fittings, free shipping, and the best sports bras in Canada, I promise to keep things uplifting—literally and figuratively! 🎉


Brigitte Lessard,
Bra Boss of Canada
Lifting Canada’s spirits—and everything else—coast to coast!

eBra Fitting Quiz

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