Hi, I’m Brigitte — a Canadian entrepreneur who dabbles in stand-up comedy, and professional supporter of women. I’ve been fitting sports bras for over 27 years, and when I’m not helping women feel more supported, I’m on stage telling stories through Women Wit & Wisdom or hosting Women Talk  events, a storytelling community where women share real life, real laughs, and real truth.

The Booby Gazette is where all of that comes together — humour, honesty, bodies, aging, life, and the occasional rant — written for women who like their support practical and their laughs well-earned.

I don’t sell bras. I sell support - I don’t host events. I host voices - Two businesses. One mission.

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Three reasons why I wear sports bras 7 days a week!

🌟 Ready to rock this May long weekend? 🏞️
Whether you're hitting the trails 🥾, camping under the stars 🌌, or just wine-ing down on your deck 🍷, we've got the ultimate sports bras for you. These aren't just gym gear anymore! 🏋️‍♀️ Perfect for hiking, camping, and even classy wine sipping. 🍇 They're the MVPs of versatility, rocking every outdoor look. Sport them under your hiking gear, camping hoodie, or favorite summer dress.

 Join the sports bra revolution and feel fabulous for any adventure! 💪


Three reasons why I wear sports bras 7 days a week!

Support Your Girls, Support Your Goals 🏞️ Nothing ruins a scenic hike or a relaxing evening like a bouncing chest. Grab sports bras with wide straps and a snug fit to keep everything in place. Think of it as your ultimate adventure wingman, whether you’re scaling a peak or toasting to the sunset.

 

Stay Dry, Fly High 🌞 Sweat happens. Make sure your sports bra has moisture-wicking fabric to keep you dry and comfy, whether you’re working up a serious outdoor glow on the trails or just lounging on your deck. No swampy situations here!

 

Breathe, Baby, Breathe 🌬️ Nature is all about fresh air—your sports bra should be too! Look for mesh panels or ventilation zones to keep things breezy. No one wants a sauna under their shirt, especially when you’re trying to enjoy a peaceful moment with nature (or your favourite wine). 🍷

And if you live close to the Rockies like I do and you're going camping, your bra can even double as a snow shovel—because Mother Nature loves a surprise snowstorm! ❄️

So, gear up, get out there, and have an amazing long weekend. May your adventures be epic and your sports bras ever supportive. Cheers to making memories and staying fabulous in the great outdoors! 🌲🎉


Stay fabulous,

Brigitte Lessard


YES, Keep Me Posted!
eBra Fitting Quiz

Love Should Lift You Up to Olympic Levels

By Brigitte Lessard • February 12, 2026
Valentine’s Day has a certain energy. 💘 It’s part romance, part expectation, part “why is everything pink and shaped like a heart, including things that absolutely should not be heart-shaped?” And somehow, right around the same time, the Olympics roll in and remind us that women are capable of things that make gravity look negotiable. 🏅 So here we are. Surrounded by love stories and gold-medal moments… while many of us are trying to do a workout in a sports bra that’s holding on by thoughts, prayers, and an elastic band from 2014. 😅 And that’s when it hits me every year: love and sport actually have one big thing in common. The right support changes everything.
January blues checklist blog image about winter mood, self-care, and cozy support for women

The January Blues Checklist: Symptoms Include Saying “Ugh” as a Full Sentence ❄️

By Brigitte Lessard • January 30, 2026
Feeling the January blues? This funny winter checklist covers classic symptoms, cozy fixes, and why support (yes, bras too) matters in January.

The Great Christmas Tree Debate: When Is the Right Time to Put It Up?

By Brigitte Lessard • November 20, 2025
Every year, like clockwork, Canadians divide into two passionate camps: Camp WAIT UNTIL DECEMBER, YOU MONSTER and Camp LIGHT IT UP, BABY, IT’S NOVEMBER 3RD. And then… there’s me. I put mine up the first week of November! Yes, seven days before many believe “the season has officially begun,” and I regret absolutely nothing. Because honestly? The moment the tree lit up, my whole living room felt warmer, happier, and more peaceful — kind of like slipping into a perfectly supportive bra after wearing the wrong one for years. Because as soon as the girls stop bouncing, you power up like the NYC tree on lighting day — boom, instant confidence, and ready to sprint through Times Square like a woman on a mission!
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